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Posts tagged media relations

More Media Wins: How We’re Earning Timely Coverage for CPG Clients

More Media Wins: How We’re Earning Timely Coverage for CPG Clients

Media RelationsGuest UserMarch 21, 2021media relations, media placement, client wins, our clientsComment

Getting to Your Goals During a Time of Uncertainty

Getting to Your Goals During a Time of Uncertainty

Marketing Strategy, Media RelationsMegan ShroyOctober 27, 2020marketing consulting, marketing tactics, goals, media relations, measuring successComment

Media Wins: How We’re Earning Meaningful Coverage for Clients Right Now

Media Wins: How We’re Earning Meaningful Coverage for Clients Right Now

COVID-19, Media RelationsBecky OlsonSeptember 30, 2020media coverage, media relations, COVID-19 marketing, marketing strategyComment

Launching A Product or Service During Covid-19? Here Are 5 Marketing Ideas to Try

Launching A Product or Service During Covid-19? Here Are 5 Marketing Ideas to Try

Marketing Strategy, COVID-19Guest UserAugust 4, 2020virtual event, virtual launch, product launch, service launch, media relations, public relations, digital marketing, community engagement, COVID-19 marketingComment

How to Cut Through the COVID-19 News Noise

How to Cut Through the COVID-19 News Noise

COVID-19, Marketing Strategy, Media RelationsSarah Ann HarrisJune 10, 2020influencer engagement, sponsored content, social media, media relations, content marketing, COVID-19 marketingComment

Looking Back at Our Top Agency Advice from 2019

Looking Back at Our Top Agency Advice from 2019

Marketing StrategyJulie DaubenmireDecember 13, 2019marketing strategy, creative collaboration, content development, influencer marketing, media relationsComment

What To Do When There’s No News: Use a Smart Approach to Generate Media Attention

What To Do When There’s No News: Use a Smart Approach to Generate Media Attention

Media RelationsApryl AshFebruary 18, 2019media relations, media coverage, media placement, content development, executive branding, thought leadershipComment

Approach’s Grand Opening Guide: Tips to Consider When Making Your Big Debut

Approach’s Grand Opening Guide: Tips to Consider When Making Your Big Debut

Media Relations, Event MarketingJamie RothfeldOctober 15, 2018event planning, event marketing, grand opening, media relations, influencer engagement, community engagement, social media marketingComment

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Media Relations, Marketing StrategyJulie DaubenmireJuly 13, 2018owned media, media relations, media placement, media coverage, owned channels, social mediaComment

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment