Why Your PR Plan Must Include Digital Marketing

Time to amplify that media placement and show-off that glorious PR win! This is where digital marketing can help. Here are the top 5 ways digital marketing can support your business and strengthen your overall PR plan:

Maddie HeeryJune 22, 2022social media marketing, social media management, digital marketing, PR Agency, media placementComment

What Is Integrated Marketing—and Why Does it Matter?

Marketing Strategy, Digital Marketing, Media RelationsMegan ShroyAugust 11, 2021integrated marketing, marketing strategy, PR, social media marketing, digital marketing, SEO, direct mailComment

Reassessing How You Sell During Covid-19: 5 Questions to Ask (and Ideas to Try) to Drive Demand Now

COVID-19, Marketing StrategyMonica BhandarkarAugust 18, 2020marketing strategy, digital marketing, social media marketing, COVID-19 marketingComment

Acts of Resilience: How Brands Are Rising to Face COVID-19 Challenges Head-On

COVID-19, Marketing StrategyMegan ShroyApril 3, 2020client partnerships, marketing strategy, pandemic communication strategy, COVID-19 marketing, social media marketing, digital marketingComment

5 Ways Brands Can Take Advantage of Facebook Groups

Social Media ManagementMonica BhandarkarFebruary 26, 2020social media marketing, facebook groups, social media channel management, community building, community engagementComment

Maximizing the Holiday Season: Gift Your Business with Stand-Out Social Strategy

Social Media Management, Marketing Strategy, Holiday MarketingMaddie HeeryNovember 19, 2019social media marketing, social media strategy, holiday marketing, holiday sales, community engagementComment

Approach Marketing: “Best Of” 2018 Agency Advice

Marketing Strategy, Professional DevelopmentMegan ShroyDecember 17, 2018PESO, grand opening, event marketing, social media marketing, social media strategy, social media channel management, thought leadership, executive branding, marketing strategy, professional developmentComment

Approach’s Grand Opening Guide: Tips to Consider When Making Your Big Debut

Media Relations, Event MarketingJamie RothfeldOctober 15, 2018event planning, event marketing, grand opening, media relations, influencer engagement, community engagement, social media marketingComment

Appealing to Your Unique Target Audience is Easier than You Think

Marketing StrategyTrisha BrandSeptember 20, 2018social media strategy, social media marketing, marketing strategyComment

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment

Social Media Management: Is In-House or Agency Better for My Brand?

Social Media ManagementMonica BhandarkarJanuary 15, 2018social media strategy, social media, paid social advertising, analytics and reporting, content development, social media marketing, social media managementComment

The Power of PR: Circle K Simply Great Coffee

Megan ShroyNovember 27, 2017influencer engagement, event marketing, social media marketing, media relations, client case studyComment

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