When it comes to reaching and influencing audiences in the non-profit sector, the approach looks considerably different than for-profit companies wanting to promote and ultimately sell products or services.
Read MoreThe significant changes to the media relations world have forced us to reevaluate what a media ‘win’ is and how to get it. But, being catapulted into this new reality has given us the freedom to explore exciting new ways to help our clients reach their audience in an authentic, meaningful way.
Read MoreMedia relations has evolved and we need to evolve with it. An earned-only media campaign is no longer a viable strategy.
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