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Posts in Influencer Engagement

Influencer Marketing: Beyond Awareness to Bottom-Funnel Impact with Goldfish Swim School

Influencer Marketing: Beyond Awareness to Bottom-Funnel Impact with Goldfish Swim School

At this point, we are all know the top of funnel benefits of influencer marketing. Recently, we’ve been really excited about how we can leverage influencers not just for awareness but for driving sales and local engagement.

Recognizing that 69% of consumers trust influencers over direct brand messages, we partnered with our client Goldfish Swim School, a franchise-owned company, to design a hyper-local strategy which aimed at driving enrollments across 45 of their school locations.

At the Agency, Influencer Engagement, Marketing StrategyJennifer DingmanJuly 8, 2024Comment

Working With The Non-Profit Sector

When it comes to reaching and influencing audiences in the non-profit sector, the approach looks considerably different than for-profit companies wanting to promote and ultimately sell products or services.

Marketing Strategy, Media Relations, Social Media Management, Influencer EngagementJulie DaubenmireNovember 18, 2022Media Relations, non-profit, brand awareness, digital marketingComment

Five Reasons Why Micro-Influencers Should Be at the Top of Your Digital Marketing Plan

Five Reasons Why Micro-Influencers Should Be at the Top of Your Digital Marketing Plan

Influencer EngagementMonica BhandarkarJuly 15, 2019influencer marketing, micro-influencers, social media influencers, influencer engagement, marketing strategy, digital marketingComment

What Brands Need to Know About the Latest FTC Disclosure Guidelines

What Brands Need to Know About the Latest FTC Disclosure Guidelines

Influencer EngagementMonica BhandarkarSeptember 29, 2017FTC disclosure guidelines, influencer partnerships, influencer marketing, influencer engagement, social media marketing, social media influencersComment

Inspire Consumers by Maximizing Influencer Partnerships for Brand Awareness

Influencer EngagementMegan ShroyFebruary 1, 2016brand, brand awareness, influencers, social media, influencer partnerships, endorsements, celebrity spokesperson, product placement, event sponsorship, celebrity partnerships, influencer marketing, influencer engagementComment