The Street Cred Chronicle: Hygge Edition

THE STREET CRED CHRONICLE- NEWSLETTER: This month, we're embracing the cozy spirit of hygge! For those unfamiliar, hygge (pronounced "hoo-gah") is a Danish concept centered around creating a sense of coziness, comfort, and contentment in everyday life. We’re sharing our favorite ways to bring hygge into your daily routine, from delicious homemade recipes that will warm you up, to easy tips for creating a relaxing atmosphere at home. Let’s make the most of this season together- one cozy moment at a time!

Ashley GanskiOctober 24, 2024Comment

The Street Cred Chronicle: Tailgating Edition

THE STREET CRED CHRONICLE- NEWSLETTER: This month, we're diving into tailgate season! As we gear up for football season, our team—made up of ultimate fans and tailgating pros—shares their favorite recipes, tips, and traditions to make your game day celebrations unforgettable. From mouthwatering tailgate snacks to a few favorites to make keep everyone cheering, and make the most of every game. Let’s tackle this football season together, one great recipe and tradition at a time!

Ashley GanskiSeptember 29, 2024Comment

Trend Jacking- Three Tips for Success

At this point, you’ve probably seen the amazing back and forth between Jake Shane and Sugarfish. Talk about making the most of a moment, Sweetfin, a more affordable brand in the category (that appeals directly to Jake’s follower base, by the way) took opportunity and ran. They turned someone else’s disgruntled customer, who happens to have a massive following, into not just a brand advocate but a spokesperson!

Sarah Ann HarrisAugust 29, 2024Comment

The Street Cred Chronicle: Back to School Edition

THE STREET CRED CHRONICLE- NEWSLETTER: This month, we're diving into back-to-school mode! As we gear up for the new school year, our team—primarily powered by working moms—shares their favorite tips and tricks to make the transition smoother for everyone. From clever school hacks to tried-and-true snack and lunch favorites, join us as we explore ways to stay organized, keep kids happy and fueled, and make the most of the back-to-school season. Let's tackle the school year together, one smart tip at a time!

Ashley GanskiAugust 26, 2024Comment

The Protein Craze: Is America Overdoing It?

It’s safe to say that protein has become the darling of the American diet, and food brands have taken notice. From bars and shakes to high-protein versions of everyday foods like bread, yogurts and pastas, it seems everything on grocery shelves is packing a protein punch. And the data reflects it: according to the National Health and Nutrition Examination Survey, most American adults consume around 80 grams of protein per day, which is about 16% of their daily calories. This is roughly double the recommended amount of protein for healthy adults.

Brands have seized this obsession, turning it into a powerful selling point. Protein is being positioned as a must-have nutrient for fitness enthusiasts, busy professionals, and the elderly. The narrative is clear: more protein equals better health and performance.

Sarah Ann HarrisAugust 8, 2024Comment

The Street Cred Chronicle: Culinary Adventures Edition

THE STREET CRED CHRONICLE- NEWSLETTER: This month, we're embarking on culinary adventures! With the thrill of travel and the joy of food in our hearts, our team loves the combination of exploring both flavors and experiences. Join us as we dive into our must-visit foodie destinations, share recipes inspired by travels, and offer tips on how to bring international cuisines into your own kitchen. Let's savor every bite and make unforgettable memories through the universal language of food!

Guest UserJuly 24, 2024Comment

Influencer Marketing: Beyond Awareness to Bottom-Funnel Impact with Goldfish Swim School

At this point, we are all know the top of funnel benefits of influencer marketing. Recently, we’ve been really excited about how we can leverage influencers not just for awareness but for driving sales and local engagement.

Recognizing that 69% of consumers trust influencers over direct brand messages, we partnered with our client Goldfish Swim School, a franchise-owned company, to design a hyper-local strategy which aimed at driving enrollments across 45 of their school locations.

At the Agency, Influencer Engagement, Marketing StrategyJennifer DingmanJuly 8, 2024Comment

The Street Cred Chronicle: Outdoor Edition

THE STREET CRED CHRONICLE- NEWSLETTER: This month, we're all about diving headfirst into the great outdoors! With summer vibes in the air, we're savoring every sun-soaked second spent outside. This month, we’re excited to share our must-have products for outdoor adventures, favorite summer recipes, and a roundup of our top summer activities, many of which are water-focused to help you stay cool. Join us in celebrating the beauty of summer and making unforgettable memories under the sun!

Ashley GanskiJune 27, 2024Comment

Medication to Mealtime: How Dietary Trends Impact Consumer Trends in Grocery

Diet trends and new food products are evolving, with one in eight Americans using GLP-1 medications like Ozempic or Wegovy for weight loss. Nestle is responding by launching Vital Pursuit, its first major U.S. brand in 30 years, targeting these consumers' portion size and nutrient needs. This frozen food line is designed for those on weight management medications.

Sarah Ann HarrisJune 12, 2024Comment

Digesting the Latest AI Integrations in the Food Space

Brands big and small are no stranger to AI and its inherent benefits for marketing, operations and more. We’ve been closely watching how the food industry is integrating AI, and with the latest news from The Coca-Cola Company, it seems like anyone who doubts the far reaches of this technology will end up eating (or drinking) their words.

Jennifer DingmanMay 30, 2024Comment

Getting Real About WIne

THE REAL DEAL - APPROACH NEWSLETTER-It’s National Wine Day on May 25, and as enthusiastic wine lovers, the team at Approach is ready to celebrate to the fullest. We’ll be sharing our favorite wine tips and tricks, offering exclusive peeks into Wine Country adventures, and recommending top-notch subscription services. We're here to enhance your wine experience. Cheers!

Ashley GanskiMay 24, 2024Comment

Getting Real About Sustainability

THE REAL DEAL - APPROACH NEWSLETTER- As we round the corner on April, we're excited to share our Earth Month edition of the newsletter with a focus on sustainability. At Approach, we're passionate about making a difference, and what better way to do so than by embracing sustainable practices in our daily lives? This month, we’re sharing tips, insights and stories that highlight our commitment to protecting the planet we call home.

Ashley GanskiApril 30, 2024Comment

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