COVID-19 — Blog — Approach Marketing

Posts in COVID-19

Media Wins: How We’re Earning Meaningful Coverage for Clients Right Now

Media Wins: How We’re Earning Meaningful Coverage for Clients Right Now

COVID-19, Media RelationsBecky OlsonSeptember 30, 2020media coverage, media relations, COVID-19 marketing, marketing strategyComment

7 Things COVID-19 Has Taught Marketers—and How to Apply Them to Your Holiday Season Plans

7 Things COVID-19 Has Taught Marketers—and How to Apply Them to Your Holiday Season Plans

COVID-19, Holiday Marketing, Marketing StrategyFaith BorlandSeptember 22, 2020COVID-19 marketing, holiday marketing, holiday sales, marketing strategyComment

Launching A Product or Service During Covid-19? Here Are 5 Marketing Ideas to Try

Launching A Product or Service During Covid-19? Here Are 5 Marketing Ideas to Try

Marketing Strategy, COVID-19Guest UserAugust 4, 2020virtual event, virtual launch, product launch, service launch, media relations, public relations, digital marketing, community engagement, COVID-19 marketingComment

How to Cut Through the COVID-19 News Noise

How to Cut Through the COVID-19 News Noise

COVID-19, Marketing Strategy, Media RelationsSarah Ann HarrisJune 10, 2020influencer engagement, sponsored content, social media, media relations, content marketing, COVID-19 marketingComment

How to Put Your PR Budget to Work During the Pandemic

How to Put Your PR Budget to Work During the Pandemic

COVID-19, Marketing StrategyMeggan NeedhamApril 14, 2020marketing strategy, PR and marketing best practices, COVID-19 marketing, recession marketingComment

What the Last Recession Taught Marketers About Coming Out on Top

What the Last Recession Taught Marketers About Coming Out on Top

Marketing Strategy, COVID-19Megan ShroyApril 7, 2020marketing strategy, recession marketing, marketing tactics, grassroots marketingComment

Acts of Resilience: How Brands Are Rising to Face COVID-19 Challenges Head-On

Acts of Resilience: How Brands Are Rising to Face COVID-19 Challenges Head-On

COVID-19, Marketing StrategyMegan ShroyApril 3, 2020client partnerships, marketing strategy, pandemic communication strategy, COVID-19 marketing, social media marketing, digital marketingComment