PR strategies — Blog — Approach Marketing

Posts tagged PR strategies

The Modern Media Mix

The Modern Media Mix

The significant changes to the media relations world have forced us to reevaluate what a media ‘win’ is and how to get it. But, being catapulted into this new reality has given us the freedom to explore exciting new ways to help our clients reach their audience in an authentic, meaningful way.

Media RelationsMegan ShroyNovember 4, 2022media coverage, media placement, Media Relations, public relations, paid media, earned media, PR strategiesComment

The PR Trap: Why PR Isn’t Anything Like the Movies

“Your brand must act with purpose, driven by a mission, in an authentic way,” said Megan Shroy, Founder and President of Approach Marketing.

Sarah Ann HarrisSeptember 16, 2022PR Agency, PR strategies, public relations, Media Relations, media placement, brand positioningComment

5 Tips to Land Your Brand on This Year’s Gift Guides

Holiday Marketing, Marketing StrategyBecky OlsonDecember 3, 2020holiday marketing, holiday sales, marketing strategy, PR strategiesComment

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment

All About Strategy: What's a Marketing Strategy, and How Do I Establish One?

All About Strategy: What's a Marketing Strategy, and How Do I Establish One?

Marketing StrategyJanice ZielinskiJune 14, 2018strategic planning, PR strategies, marketing strategyComment

Grand Openings: How to Build Buzz, Wow Your Customers and Make a Lasting Impression

Grand Openings: How to Build Buzz, Wow Your Customers and Make a Lasting Impression

Media RelationsMegan ShroyFebruary 21, 2017grand opening, circle k, event marketing, media relations, PR strategies, PR, event planningComment