Approach is Poised for Growth with an Expanded Leadership Team

I’ve often heard the key to success is surrounding yourself with smart people. And after a decade of agency ownership, I absolutely agree.

Approach Marketing has grown significantly during the past 10 years (including achieving 34% growth in 2019 alone) and it’s no secret that our high caliber of experienced talent is one of the elements I’m most proud of. This team is committed to delivering on our promise to provide the very best service – and guaranteed results – to each client every day.     

Our steady growth has served as indisputable proof of our 100% virtual concept – a model many industries are now experiencing themselves as they shift to a remote operation. While this crisis has delivered tremendous personal and professional challenges, I am inspired by how our consultants have rolled up their sleeves to support the agency and our clients. I’m bolstered by the fact that I now have a strong leadership team in place to support Approach as we navigate this complicated landscape for our clients – and ourselves. 

Filling out the Approach leadership team has been a personal goal. Meeting that goal required a thoughtful, deliberate process inspired by our work within the Entrepreneurial Operating System® (EOS) to identify not only the right roles, but the right people for the job. Shifting into the EOS model has allowed us to streamline processes, strengthen our vision, and strive for even larger business goals.  

Alongside me, this stellar group of practitioners will facilitate future growth while guiding our team of Account Directors and Senior Client Strategists:  

Sarah Ann Harris

Sarah Ann Harris has been named to Managing Director after serving as Approach Marketing’s Head of Accounts since January 2018. In this newly created role, Sarah Ann will oversee all agency operations – from agency strategy to marketing to finance – helping ensure every aspect of the agency is on track aligned to the company’s core values while also achieving client service and growth goals.

Meggan Needham

Meggan Needham will take on the important role of Head of Accounts. Meggan joined Approach in 2019, and her background in strategically managing accounts for top CPG, food and beverage brands positions her well for the responsibilities. Meggan’s passion lies in client strategy and counsel, as well as mentoring team members on exceptional client service and campaign execution.

Faith Borland

Faith Borland was appointed into the newly-created position of Head of Digital to run and expand all aspects of Approach’s digital and social media service offerings. Faith brings decades of experience in traditional PR and digital media and will oversee the agency’s team of digital strategists. She also will counsel clients on digital and social strategies.

Alyssa DeRose

Alyssa DeRose is Approach Marketing’s Head of Growth, overseeing the agency’s business development team. She has a keen ability to build relationships and identify customized solutions for businesses that can be met with PR and marketing solutions. Alyssa will lead Approach’s team of client strategists and will be responsible for spearheading the agency’s continued growth.

Liz Woerth

Liz Woerth is transitioning to Head of Talent, devoting her time to building and coaching Approach Marketing’s consultants. As the agency’s first hire nearly a decade ago, Liz is rooted in the firm’s culture and values. She will focus on recruiting and retaining Approach’s senior-level talent and staffing to best fit team strengths with client needs.

This exciting announcement for Approach comes on the heels of recent industry honors I’m proud to share – which are a direct result of the exceptional work of both our leadership and account teams. In May, Approach was named to PRovoke’s 2020 Global Agency Rankings list, landing 11th on their Global Fast Movers and ranking as one of the top-5 fastest growing agencies in the United States. Our agency also was recognized as a top-100 independent agency by O’Dwyer’s, demonstrating second-highest growth over the year prior.  

Join me in congratulating each of these women and the entire Approach Marketing team on these accolades. I have never felt more confident in our ability to tackle head-first the challenges that come our way. I cannot wait to see what the next 10 years brings us – and our clients.  

If you’d like to connect with me or any of our leaders at Approach, drop me a line at megan@approachmarketing.com. We’d love to collaborate!